Project profile: BAMF Health

How an innovative cancer center set the vision for a new approach to hospitality in healthcare

Nov 30, 2023

6 minutes

Reception and waiting area for patients with lounge seating and a reception station.


Located in the Medical Mile of Grand Rapids, Michigan, BAMF Health specializes in cancer care for patients in advanced stages of metastatic prostate and neuroendocrine cancer. Going forward, the team intends to expand their treatment focus and clinical trial enrollment, using molecular imaging and molecularly targeted radiation therapy to improve disease management.

BAMF Health’s novel approach leverages the cutting edge of medicine: Theranostics.

“We call it intelligence-based precision medicine,” says BAMF Health founder Dr. Anthony Chang.

“We don't do trial and error. We collect the right information, turn it into useful intelligence, and then decide how we're going to treat the patient, so we know what outcome to expect.”

A space to match its ambitions

When BAMF Health set out to design their new facility to bring Theranostics to the United States, they set ambitious goals. And they applied the same intelligence-based precision to the design process.

The BAMF Health team focused just as much on the care and experience of their staff as they did on the needs of their patients and guests. They followed this simple reasoning: When your people feel cared for and at their best, they can take better care of others.

For example, traditional nuclear medicine departments within a hospital setting or an outpatient clinic are typically located in basements to contain the radiation given off by patients and machines. Yet the effects of daylight are widely known to be important for people’s wellbeing. BAMF Health understood this and prioritized it by adding leaded glass windows in every imaging room except the MRI room.

“I see outside all day long, which is completely different than any other site that I've been at," said Tina Brennan, Nuclear Medicine Supervisor.

“It makes a difference for patients too, because they don't feel confined. They can see the outside world and what's going on. There is a level of comfort with that.”

This new clinic design elevates technology capabilities and safety provisions, including lead, while focusing on environmental factors that can significantly impact overall mood and experience.

I see outside all day long, which is completely different than any other site that I've been at.

Tina Brennan, Nuclear Medicine Supervisor

It starts with collaboration

To create something entirely new that follows no established model and spans multiple disciplines and areas of expertise, you need the right kind of partners.

Laurie Placinski, BAMF Health’s Vice President of Real Estate, Design, and Partnerships described their ideal partner as “someone who understands from a cultural adaptation perspective and an environmental perspective how to mold and modify not just your traditional healthcare line, but outside of your traditional healthcare line. Who has components that can be brought in and slightly modified to meet the level of care and safety that we need, but create the overall feeling that we want to evoke.”

BAMF Health found these partners in MillerKnoll and TRELLIS, a MillerKnoll Certified Dealer.

A match made in motivation

From the very first meeting, our MillerKnoll team found the BAMF Health team to be like-minded problem-solvers who were not only willing to push the boundaries of what is possible, but actively expected us to do the same.

“What we asked MillerKnoll to do is really hard and had never been done before,” said Matt DeLong, Vice President of Radiopharmacy. “Anybody can make a sheet metal box, put lead in it, and powder coat it with cream paint. But not everybody can mix solid surface, wood, and all these materials to deliver (a desirable) aesthetic. Nobody's done that.”

The BAMF Health team wanted to establish a model that could scale to other locations and facilities across the country. Our collective of brands and breadth of products made MillerKnoll the perfect partner. BAMF Health could select and customize the furnishings that met their high experience standards.

Our teams worked closely with BAMF Health and their design and construction partners to understand their vision for the new space as well as the patients, families, and staff that it needed to serve. This was truly design to support and accommodate relationships.

“In my mind, hospitality is asking what we need to do to meet a need in the moment,” Placinski explained. “Give a sense of confidence. Give a sense of support. Give a level of reassurance when needed. Give a level of comfort when perhaps therapy is not the right route.”

In my mind, hospitality is asking what we need to do to meet a need in the moment.

Laurie Placinski, VP Real Estate, Design, and Partnerships

Innovations applied

A sincere focus on being a caring host for everyone who comes through their doors drives BAMF Health as an organization. That applies to patients, but also staff and guests.

By ensuring an elevated and thoughtful staff experience, they knew the patient experience would excel as a result. To achieve this high level of care, BAMF Health needed the design to deliver on three aspects of the hospitality experience:


Providing spaces that consider safety and security to provide assurance.

Intellectual welcome

Providing spaces that consider inclusion and belonging, as well as promoting coming together.

Open table

Providing spaces that promote sharing a cup of coffee or a meal, human interaction, and eye-to-eye contact.

Visitors will find these concepts throughout every inch of the BAMF Health facility—all to make sure the people in the space are as comfortable and cared for as possible.

A few examples include:

  • Lead-lined custom furniture and fixtures to protect staff and family when near post-radiation treated patients.

  • Aesthetic solutions to conceal medical hardware in treatment rooms without sacrificing ease of accessibility for staff members.

  • Planning unique and flexible spaces like the front porch concept or post-treatment lounge spaces to meet the physical and emotional needs of patients, family, and staff.

Limitations outsmarted

This collaboration with BAMF Health is an example of the extent we’re willing to go to help organizations realize their ambition. You never have to settle for what currently exists. With collaboration, imagination, and curiosity, we deliver better experiences for people who need it most.

We set out to design an elevated staff experience, patient experience, and project delivery experience. And we checked every box.

Dr. Chang put it best: “With the developers, construction companies, MillerKnoll for their healthcare expertise, and TRELLIS for their design guidance—we challenged everybody, and everybody took the challenge. That's how we get the most advanced facility in the world, together.”

3-point recap

  • BAMF Health is an innovative cancer care facility that offers Theranostics—a cutting-edge approach that can treat cancer more effectively.

  • Together, we matched BAMF Health’s innovative care approach with bespoke hospitality solutions while promoting safety, comfort, and connection.

  • The collaboration reveals that by focusing on hospitality and thinking beyond what exists, we can provide a better experience for everyone.

Featured products

Explore designs that helped facilitate hospitality at BAMF Health.

Mora casework in an ash finish and a white solid surface top and sink.

Mora System by Herman Miller

Mora’s versatile kit of parts creates dedicated spaces for consulting, examining, and treating patients—efficient in design and convenient for all.

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A Commend Nurses Station with white Corian tops, blue Verus chairs, walnut woodgrain laminate, and stainless steel toe kicks.

Commend Nurses Station by Herman Miller

Commend can scale across clinical spaces, bringing clarity and order to team environments.

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Nemschoff Nala Patient Chair and Ottoman by Herman Miller

Nala’s user-friendly design puts the sitter in charge and meets the specialized protocols of patient-care environments.

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Nemschoff Ava Recliner with arcade back in a light blue upholstery with panel arms and the footrest extended, viewed from an angle.

Nemschoff Ava Recliner by Herman Miller

Comfortable and compact, this research-backed chair is easy to use with closed casters for optimal mobility.

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Reframe Lounge Seating by Geiger

Provides comfort and a distinctive aesthetic. Features crisp lines and three back sizes that provide a range of functional choices.

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Crosshatch Settee by Geiger

Its sculpted wood frame comfortably seats up to two people. Features a wide selection of finishes, upholstery options, and cord colors.

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Hush Chair by NaughtOne

Its classic wing-back form offers a welcoming familiarity. Ideal retreat for working, relaxing, or private conversations.

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Saiba Chair by Geiger

Sleek with a contoured high-back, Saiba invites you to settle in and relax, especially when paired with the low-set, cushioned Saiba Ottoman.

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Striad Sofas by Herman Miller

Deep-set cushions add premium comfort and support. Pair high-back sofas together for privacy. Use low-back sectionals to foster connection.

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Nemschoff Iris Lounge Chair by Herman Miller

Engineered for heavy-use healthcare environments, Iris brings mid-century modern appeal to waiting areas.

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Tuxedo Classic Lounge Seating by Geiger

Allows for a variety of supportive postures. Perch upright in a meeting, sit back and dig into work on a laptop, or relax in casual comfort.

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Mirra 2 Chair by Herman Miller

The Mirra 2 office chair has dynamic surfaces that respond to your slightest movements. It balances immediate comfort and personalized ergonomics.

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Images and sketches of the Nemschoff Ava Recliner.
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